One of the things I love best about my job is helping other professional photographers find themselves.  Over the past few years, as I have molded my brand and my web presence, I have been approached by friends and friends of friends to show them what I know.  Rather than charge for a workshop like so many in this industry do, I have chosen to be an open book and just help out where I can.  It's more consistent with my brand.  ;-)

In November, I will be speaking at the Foundation Conference in New Orleans.  I've decided to speak about authenticity in branding and how it can make your life more efficient and enjoyable and also can bring you clients that you'd want to go have a margarita with.  As I've been sculpting exactly what I'm going to say (while dozens of eyes are staring at me...yikes!) at the conference, I've come up with several ideas.  Instead of talking AT the audience, I'm thinking that more of an experiential (gosh, Jesh really ruined that word, didn't he?) plan is in order.  I'll be bringing some guinea pigs to demonstrate how to walk through the "finding yourself" part of establishing your brand.  Who are these guinea pigs?  Well, they are not furry or caged, and they certainly don't sleep on wood shavings. 

Meet Helmut Walker.  Or rather, Laura Evans and Raelyn Newton.  These sweet ladies are professional photographers in the Dallas-Fort Worth area and I'm helping them fine tune how they want to present themselves to the world.  One of their assignments?  Get photographed in a way that shows your soul.  Guess who volunteered.  You got it.  Stay tuned for more on their evolution!